The Strategic Opinion Leader: Everyday Political Talk and Digital Media
Tuesday, May 12th, 2015 from 1:30pm-2:30pm
Room 3001, Kenneth C. Rowe Management Building, 6100 University Ave
Abstract: Are digital tools enabling a “just-in-time” informed citizenry who don’t have enough time to engage in the political process? When equipped with a wide selection of tools to aid them in their information sourcing and sharing practices political opinion leaders take up a strategic approach to communication. This strategic approach means that the minority of citizens who are highly politically aware limit their political communications to non-aware audiences widening the gulf between the engaged public and the apathetic. This study makes use of a sequential mixed-methods approach (social network analysis, online survey, trace interviews) and brings into question the process of “personal influence” and theories about how citizens become politically aware.
Checkout the Dal SIM webpage for more information on this and other upcoming public lectures.